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bet365 futebol virtual dicas-Jogos de Cassino Emocionantes: Sinta a adrenalina com jogos de cassino emocionantes

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Ad description

A promoted tweet for bet365, seen in January 2024, contained an image

that featured boxer Chris Eubank Jr. The 👄 caption stated, “It’s fight week! Chris Eubank

Jr and Liam Smith will be Unleashed in Manchester. Click here for latest

👄 odds”.

Issue

Response

The ASA challenged whether the ad included an individual who was

likely to be of strong appeal to under-18s, and 👄 therefore breached the Code.

Hillside

(UK Sports) ENC t/a bet365 said that their social media channels were age-gated to

users who 👄 were 18 years and over. They explained that where a platform did not have

robust age verification methods in place, 👄 bet365’s targeted campaigns were only served

to users identified as 25 years and over and had relative interests. Bet365 said 👄 that

all social media channels had exclusion lists, so that users who were identified as

self-excluded or at a higher 👄 risk of gambling related harm did not receive targeted

content.

Bet365 said they had developed robust processes which included reviewing all

👄 individuals and content across all of their UK marketing channels. They said that an

independent compliance team at bet365 carried 👄 out the reviews, and that all reviews

were documented and compiled using ASA guidelines. They said that individuals or

content 👄 deemed to be of high risk would not be used in marketing communications. bet365

also explained that they conducted ongoing 👄 live monitoring of individuals used in their

marketing communications to ensure that they were not of high risk after appearing 👄 in

an ad. They stated that people with inherent strong appeal, such as European top flight

footballers, were automatically excluded 👄 from their marketing.

Regarding the complaint,

bet365 said that the ad was only displayed to users aged 25 and over and 👄 to individuals

who had displayed interest in relevant content. bet365 stated that they had carried out

a risk assessment of 👄 Chris Eubank Jr against the CAP guidance on gambling and lotteries

advertising and were satisfied to a high degree that 👄 the ad did not have appeal to

under-18s.

They explained that Chris Eubank Jr was 33 years old and was best 👄 known for

being a professional boxer in the Middleweight and Super-Middleweight divisions. They

said that as per CAP’s guidance, he 👄 was deemed as having low or moderate risk, since

boxing was an adult-oriented sport, and that he did not have 👄 appeal to under-18s in the

context of his profile within the sport.

Bet365 acknowledged that Chris Eubank Jr had

appeared on 👄 Celebrity Gogglebox, but said they had deemed that appearance as being of

low risk because the programme was aired after 👄 9pm and because he had made brief

appearances in the programme alongside his father, Chris Eubank.

bet365 also noted a

previous 👄 ASA Ruling had concluded that Celebrity Gogglebox was “primarily aimed at an

adult audience”, and was unlikely to have resulted 👄 in a significant change in an

individual’s level of appeal to under-18s. bet365 said that for the same reasons, they

👄 did not deem Chris Eubank Jr’s appearance on the programme to be a reason for under-18s

to watch it, and 👄 that they did not deem him to have strong appeal as a result of

appearing on the programme.

bet365 said that 👄 as per CAP guidance, boxing was a more

adult-oriented sport. They said that they had assessed Chris Eubank Jr’s social 👄 media

profiles prior to publishing the ad. They provided details of his audience demographics

on social media which showed that 👄 on Facebook, 0.1% of his followers were registered as

under 18. On Twitter, 0.3% of his followers were registered as 👄 under 18, and on

Instagram 0.4% were registered as under 18, and said this demonstrated that he had low

risk 👄 in appealing to under-18s. They said that he did not have a public account on

YouTube. They also provided data 👄 for his followers on TikTok that showed that of his

21,300 followers, 31.7% were registered as under 18. They said, 👄 however, that bet365

did not have a profile or presence on that platform and therefore none of his followers

would 👄 see any bet365 content. They also said the majority of his followers were split

across Twitter, Facebook and Instagram and 👄 of his total follower count, 0.6% were

registered as under 18.

They also provided the BARB viewing data for the Chris 👄 Eubank

Jr and Liam Smith boxing match that showed of the 345,000 viewers, there were no

under-24s who had watched 👄 it. The data also showed the largest demographic of viewers

were aged between 35 and 54. Bet365 also provided the 👄 viewing data for the fight which

was uploaded on YouTube. It showed that 0.5% of viewers were registered as under 👄 18 and

that the largest demographic of viewers were aged between 25 and 44.

They said all ads

were also risk 👄 assessed on a case-by-case basis. bet365 said that they were confident

that Chris Eubank Jr, and therefore the ad, did 👄 not have a strong appeal to

under-18s.

Twitter said that the promoted tweet was not in breach of Twitter’s Ad

Policies. 👄 They confirmed that they had not received any complaints about the ad. They

said that in the event the complaint 👄 was upheld, the ad would be

removed.

Assessment

Not upheld

The CAP Code stated that marketing communications for

gambling products must not be 👄 likely to be of strong appeal to children or young

persons, especially by reflecting or being associated with youth culture. 👄 They must not

include a person or character whose example was likely to be followed by those aged

under 18 👄 years or who had strong appeal to those aged under 18. The ASA expected

advertisers to provide evidence that they 👄 had identified what persons or characters

were generally known for outside the context of an ad, and had used appropriate 👄 sources

of data and information to assess their likely level of appeal to under-18s. Because

the ad had appeared in 👄 a medium where under-18s could not be entirely excluded from the

audience it needed to comply with that rule.

The ASA 👄 noted that sportspeople involved

in clearly adult-oriented sports who were ‘notable’ stars with significant social media

and general profiles which 👄 made them well-known to under-18s were considered of

‘moderate risk’ within the CAP guidance “Gambling and lotteries: Protecting under-18s”

in 👄 terms of how likely they were to be of strong appeal to under-18s.

Chris Eubank Jr

was a current professional boxer, 👄 and the ad focused specifically on his upcoming

boxing match against Liam Smith. We considered that boxing was an adult-oriented 👄 sport

and was unlikely to be of inherent strong appeal to under-18s. The BARB viewing data

and the viewing data 👄 on YouTube for the boxing match also showed that the majority of

viewers were adults, and we did not consider 👄 the event itself likely to appeal strongly

to under-18s.

We also considered how likely it was that Chris Eubank Jr would 👄 appeal

strongly to under-18s based on his social media and general profiles. He had a large

following on social media, 👄 including Instagram and Facebook, which totalled over 1.7

million followers, and had appeared on Celebrity Gogglebox in 2024. Most of 👄 his

followers on social media were split across Instagram, Twitter and Facebook. In total,

he had 10,905 followers who were 👄 registered as under 18 from the 1.7 million followers

across social media, which did not suggest a strong appeal to 👄 those who were under

18.On TikTok, 31.7% of his followers were registered as under 18. We considered there

was a 👄 risk in including figures in gambling ads who had an account on TikTok and who

had a large number of 👄 followers who were under 18. However, the total number of his

followers (of all ages) on that platform was around 👄 21,000, compared to the total of

over 1.7 million across all of the platforms. We considered the number of under-18

👄 followers on TikTok was not significant in absolute terms, and did not imply strong

appeal to under-18s more generally.We noted 👄 that Celebrity Gogglebox had been broadcast

after 9 pm and we considered that it was primarily aimed at an adult 👄 audience. We also

noted that his appearance in the show was limited and that he only appeared for a few

👄 minutes over the programme’s season in 2024. We considered that his appearance on the

show was unlikely to have resulted 👄 in a change in his level of appeal to

under-18s.

Lastly, we considered that there was nothing in the way he 👄 was presented in

the ad that would have strongly attracted the attention of under-18s or was likely to

render him 👄 of strong appeal.Given the above factors, we therefore concluded that the ad

was not of strong appeal to children or 👄 young persons.

We investigated the ad under CAP

Code (Edition 12) rules 16.1, 16.3 and 16.3.12 (Gambling), but did not find 👄 it in

breach.

Action

No further action necessary.

More on


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Wang Yi se reuniu com o ex-presidente do Conselho de Paz e Desenvolvimento do Estado de Mianmar, Than Shwe

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